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Giant Bar Black & Transparent Logo
A close up of someone in a Giant Bar branded "Think Giant" t-shirt holding a stack of Giant Bar boxes.

For over 30 years, we've fuelled hungry snackers all across the continent, baking one of Europe's most beloved flapjacks: Ma Baker Giant Bars.

Stood next to his oven in 1992, a twenty-something year old Sam baked the world's first ever Giant Bar flapjack. Fast forward to now and with over 350 million bars sold, what started as a tasty home-baked snack is now a well-established family business, proudly providing snackers with premium quality flapjacks.

ABOUT US

With the help of an incredible design team, Giant Bars get a makeover and we launch our exciting new look!

2023 - NEW REBRAND

1998 - SAM OPENS OUR FIRST FACTORY IN BRISTOL

Sam moves to Bristol and opens first bakery.

OUR STORY

Now you've learnt a little bit about us, take a peek at our journey over the years.

To set the scene, imagine London's Maida Vale in the 90's and our young founder Sam eagerly waiting for his first batch of flapjacks to bake...

As word gets around about his new range, export opportunities come up and soon our tasty flapjacks get sold in Ireland, Spain and Belgium.

1996 - FIRST EUROPEAN EXPORT

To keep up with the growing demand, the Giant Bars team began to expand and soon there was a real buzz around both the factory and office! 

2000 - EXPANDING THE
GIANT BARS TEAM

More new flavours are introduced and now the range grows to 16 flavours including some delicious yogurt and chocolate topped bars

2004 - EXPANDED FLAPJACK FLAVOURS RANGE

2007 - EXPANDING INTO NEW EUROPEAN MARKETS

Our early success is building and sales are spreading further afield as we start selling to more new countries around Europe including Hungary and Croatia!

It was now time to expand. The company invests £1m in a new bakery in Fishponds, Bristol.

2011 - MOVE TO NEW LARGER FACTORY IN BRISTOL

With continued growth and more new flavours, Giant Bars move to their current multi-million pound dedicated bakery in Yate, Bristol.

2016 - MOVE TO AN EVEN LARGER FACTORY

From testing out a flapjack recipe in his kitchen to selling over 300 million bars, this was a huge milestone that both Sam and the whole Giant Bars team are proud to have accomplished! 

2018 - HIT THE MILESTONE OF 300 MILLION BARS SOLD

Sam's son Alex now joins the Giant Bar team to help the brand connect with its' consumers around the world!

2024 - GROWING THE FAMILY BUSINESS

1992 - FIRST GIANT BAR
GETS SOLD IN LONDON

With family and friends loving his flapjacks, Sam brands them "Ma Baker Giant Bars" and starts selling them through local corner shops. Giant Bars fly off the shelves and soon Sam starts selling them nationwide.

"Flapjacking Revolution" Sticker

All of our bars will always be vegetarian friendly. Moreover, the majority of our bars are even vegan friendly.

ALWAYS VEGETARIAN

A field of oats.

We proudly support our local charities such as the Bristol-based program, "Square Food Foundation" and many more to give back to our community.

COMMUNITY SUPPORT

A close up of a Square Food Foundation volunteer packing a donation bag.

There's nothing artificial about our bars which is why we always use natural ingredients in all of our products. 

NATURAL INGREDIENTS

Close up of a pile of rolled oats.

OUR ETHOS

Throughout the years, we've built our brand on a set of core beliefs that are at the centre of everything we do. Our ethos is simple but fundamental to the way we work!

A field of oats.
A close up of a Square Food Foundation volunteer packing a donation bag.
Close up of a pile of rolled oats.

OUR ETHOS

Over the years we've built a reputation for great value, tasty, filling flapjacks made from premium natural ingredients. Not only that, in the last 10 years we've been proudly supporting local charities helping underprivileged members of the community and this year we are expanding our efforts nationally.

All of our bars will always be vegetarian friendly. Moreover, the majority of our bars are even vegan friendly.

ALWAYS VEGETARIAN

We proudly support local charities such as the Bristol-based  "Square Food Foundation" among others - providing ingredients and food to those most in need.

COMMUNITY SUPPORT

Using British rolled oats as the base for our tasty bars, we always seek the best available natural ingredients to use in all of our products. 

NATURAL INGREDIENTS

Wide holding SRP Dark Blue.jpg

ABOUT US

For over 30 years, we've fuelled hungry snackers all over Europe, baking one of the continent's most loved flapjacks: Ma Baker Giant Bars.

Standing by his oven in his Maida Vale flat in 1992 - our founder, a then 26 year old Londoner - bakes the world's first Giant Bar flapjack. Fast forward to today, and with over 350 million bars sold, what started as a tasty home-baked snack is now a well-established family business, proudly baking over 1.4 million bars a month and  serving up tasty, filling flapjacks to snackers all around the world!

"Flapjacking Revolution" Sticker.
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